Privacy policy

Wildflower Way Online Boutique: Privacy Policy

Last updated: June 8, 2026

Wildflower Way Online Boutique (“Wildflower Way,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and online store (the “Site”) and when you interact with us.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

We may collect information that identifies, relates to, describes, or is reasonably capable of being associated with you (“Personal Information”). The types of information we collect include:

a. Information You Provide Directly

Account information: name, email address, password, and profile details when you create an account.
Order and payment information: billing name, billing/shipping address, email address, phone number, items purchased, order history.
- Payment card details are typically processed by our third‑party payment processor (e.g., Stripe, PayPal, Shop Pay, etc.) and are not stored in full by us.
Communications: information you provide when you contact us by email, contact forms, social media, or chat (including inquiries, feedback, and support requests).
Marketing preferences: your choices about receiving newsletters, promotional emails, SMS, or other marketing communications.
User content: reviews, ratings, photos, or other content you choose to submit.

b. Information Collected Automatically

When you use our Site, we and our third‑party partners may automatically collect certain information:

Device and usage information: IP address, browser type, operating system, referring URLs, pages viewed, links clicked, time and date of access, and other interactions with the Site.
Cookies and similar technologies:
- Cookies, pixels, web beacons, and similar tools to recognize your browser, remember your preferences, understand how you use the Site, and help us improve performance and marketing.
Analytics data: usage statistics and performance metrics from analytics providers (e.g., Google Analytics or similar services).

c. Information from Third Parties

We may receive information about you from:

Payment processors and e-commerce platforms: to confirm your payments, prevent fraud, and fulfill your orders.
Marketing and advertising partners: to help us understand your interests and to deliver more relevant ads.
Social media platforms: if you interact with our pages or choose to log in or connect via social accounts, according to your privacy settings on those platforms.

2. How We Use Your Information

We use your information for the following purposes:

To provide and maintain our services
- Process and fulfill your orders, including shipping, returns, and exchanges.
- Create and manage your account.
- Communicate with you about your purchases, account, and important service updates.
To improve and personalize your experience
- Remember your preferences and personalize content and product recommendations.
- Analyze usage patterns to improve our Site, products, and customer experience.
- Develop new products, features, and offerings.
For marketing and promotions
- Send you newsletters, special offers, and promotions if you opt in (or where otherwise permitted by law).
- Show you tailored advertising on our Site and third‑party sites (including social media and search platforms).
For security, fraud prevention, and legal compliance
- Detect and prevent fraud, unauthorized transactions, and abuse of our Site.
- Protect the rights, property, and safety of Wildflower Way, our customers, and others.
- Comply with legal obligations, requests from authorities, and our contractual requirements.

We may aggregate or de-identify information so it can no longer reasonably be associated with you. We may use and share such aggregated or de-identified information for any lawful purpose.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Keep you signed in and remember your cart and preferences.
Understand how you use and navigate the Site.
Measure the performance of our content and ads.
Deliver and measure targeted advertisements.

You can typically control cookies through your browser settings and other tools. If you disable or reject cookies, some features of the Site may not function properly.

Where required by law, we will request your consent before using certain cookies or similar technologies.

4. How We Share Your Information

We do not sell your Personal Information for money. We may share your information in the following ways:

a. Service Providers

We share information with trusted third‑party vendors and service providers who assist us in operating our business and providing our services, including:

E-commerce platforms and hosting providers
Payment processors
Shipping and fulfillment partners
Email and SMS marketing platforms
Analytics and advertising partners
Customer support and helpdesk tools

These providers are authorized to use your information only as necessary to provide services to us and are required to protect it.

b. Business Transfers

If we are involved in a merger, acquisition, reorganization, sale of assets, or similar business transaction, your information may be transferred as part of that transaction, subject to any applicable laws and your rights.

c. Legal Requirements and Protection

We may disclose your information if we believe it is necessary to:

Comply with applicable laws, regulations, legal processes, or governmental requests.
Enforce our terms and policies.
Protect our rights, property, and safety or that of our customers or others.
Detect, prevent, or address fraud, security, or technical issues.

d. With Your Consent

We may share your information for any other purpose disclosed to you and with your consent.

5. Your Choices and Rights

Depending on your location and applicable law, you may have certain rights regarding your Personal Information. Subject to legal limitations, these may include:

Access: request a copy of the Personal Information we hold about you.
Correction: request that we correct or update inaccurate or incomplete information.
Deletion: request that we delete certain Personal Information, subject to legal obligations to retain it.
Restriction or objection: request that we limit or stop certain processing of your information.
Opting out of marketing:
- You can opt out of marketing emails by clicking the “unsubscribe” link in our messages.
- For SMS or text marketing, follow the opt-out instructions in the message (e.g., replying STOP).
Do Not Track / targeted advertising controls: adjust your browser or device settings, and manage your preferences on platforms where you see our ads.

To exercise these rights, contact us using the information in the Contact Us section below. We may need to verify your identity before responding to your request.

6. Data Security

We use reasonable physical, technical, and administrative safeguards to help protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

7. Data Retention

We keep your Personal Information for as long as necessary to:

Provide you with products and services.
Maintain your account.
Comply with legal, tax, and accounting obligations.
Resolve disputes and enforce our agreements.

When we no longer need your information, we will delete or de-identify it, or, if this is not possible (for example, because it is stored in backup archives), we will securely store it and isolate it from any further use until deletion is possible.

8. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected such information, we will take steps to delete it.

If you believe a child under 13 has provided us with Personal Information, please contact us using the details below.

9. International Users

Our Site is operated from the United States. If you access the Site from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States or other countries, which may have different data protection laws than your country.

10. Third‑Party Links and Services

Our Site may contain links to third‑party websites, apps, or services that are not owned or controlled by Wildflower Way (for example, social media platforms or payment providers). This Privacy Policy does not apply to those third parties.

We encourage you to review the privacy policies of any third‑party sites or services before providing any information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the “Last updated” date at the top of this page. In some cases, we may provide additional notice (such as adding a statement on our homepage or sending you a notification).

Your continued use of the Site after any changes indicates your acceptance of the updated Privacy Policy.